You have a calling to create the high quality.

How funny, we do too.

What’s stopping you?

From making more sales? From putting those innovative ideas you have into play? From solidifying your place in the wine industry? With over 30 years experience among us, much of it in the food and beverage industry, we boast a team with robust talent and bold ideas.  Find your audience, tell them your story, and turn them into loyal followers.  We’re ready when you are.

Make a Move.

We believe in protecting your brand’s heritage while propelling it forward.  In an ever evolving world of wine drinkers, you must be as fluid as the wines you produce.  We have the capabilities to marry strategy with creativity and set you apart.  Give us a try.  We won’t disappoint.

I'm Ready

Let's do this.

We Rethought Everything.

Don’t you want to know how?

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Storytelling

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Quality Product

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Knowing how to communicate the two

Agency for the job

Let’s Get Started.

You have to know where you are to be able to get where you’re going.

BRAND AUDIT :: 4 WEEK PROCESS

Through this one-month process, the Moxie Room’s team of experts will take a deep dive into all of the elements that make up your brand. Using our extensive knowledge of the Texas wine landscape as well as the national wine market, we’ll analyze each of your brand facets; measure your brand against the industry standards; and provide you with actionable steps to sustain future growth for your company and brand.

 

THE FOLLOWING WILL BE AUDITED IN DEPTH:

Online Presence

a. Social Media
b. Website
c. Earned Media (posts/articles written about your brand or product without pay)
d. Influencer Posts

 

 Print Appearance

a. General Brand Appearance
b. Labels/Packaging
c. All print collateral (business cards, sell sheets, distribution kits, media kits, etc.)

Brand Messaging/Voice

a. Consistency in Messaging
b. Ease of understanding for consumers
c. Persona attraction – are you talking to the right people in the right way?

Expected Standards of Wines of Excellence

a. Products & Ingredients
b. Distribution
c. Company Sustainability

Due to the focus and attention to detail required to fully complete a brand audit, we only take on one at a time.  Availability is limited and audits are scheduled in the order the requests are received.

After completing your brand audit, you can choose to continue services within any of the following packages.

Springboard Plan

6 month minimum contract
/contact for pricing details
  • The Moxie Room is ready to bring your brand to its fullest potential! Moxie’s team works with you to accomplish the steps provided after your brand audit.
  • Packages Begin around $1,500
  • Inclusions:
  •  Facilitate Audit Findings to ready brand for expansion into online, in-person or distribution increase in sales*
  • New Product/Brand/Messaging roll-out strategy
  •  Exposure Opportunities
  •  Product Photography
  •  Social Media Content Calendar & Management
  •  2 Newsletters per Month
  •  All necessary graphics, collateral pieces, campaign strategy and related promotional items.
  • Website Changes/Development are not included in this package. You will be presented with several options to enhance your web presence based on your audit findings.
  • Brand and label changes/development are not included in this package, but are available to you at a winery partner rate of $75 per design hour.

Agency of Record

12 month minimum contract required
/contact for pricing details
  • This arrangement gives you an entire marketing department for the cost of a single salary. It also guarantees you exclusivity. As your agency of record, the Moxie Room will not work with any of your direct competitors in a strategic capacity.. (within a 100 mile radius of each of your locations)
  • Packages begin around $3,000
  • Inclusions:
  • All items in the Springboard & Growth Driven Package
  • Create and manage a robust content calendar
  • Website build/rebuild Updates & SEO
  • Monthly website refresh to reflect current company efforts, wine launches, events, etc.
  •  KPI measurement (ask us about Key Performance Indicators)
  •  Analysis of all web and social analytics (we make sense of all the numbers and deliver them to your inbox)
  •  Full Scale Graphic Design department at your fingertips – our team is well versed in label standards, label design of all kinds, product development, and buyer behaviors.
  • On-call account executive to help you navigate new ideas, product development, company challenges, etc.
  •  Assistance with planning and marketing retail launches, new product launches, e-tail launches.
  • Our connections. Looking to break into a new market, wanted to host focus groups for potential new products, needing to name your next big product? Our team has a seemingly endless supply of infusers and influencers. Let us know your needs, we’re happy to meet them.

DIY WITH MOXIE ON-CALL:

Utilize the team you already have in place to develop your brand and accomplish the steps provided after your brand audit. The Moxie Room team will be on-call for you and can assist with anything from design work, to social media strategies, to being another set of eyes to help point you in the right direction.  We offer this option at a discounted winery partner rate.

Custom Package:

We understand that you may need bits and pieces from each package pulled together to get you where you need to go. Let’s talk! We’re happy to put together something that works for you.

I'm Ready

Reserve my spot!

Expectations

We utilize every aspect of our creative team to fully facilitate your marketing plan. We find if we combine our perspectives and perceptions we’re much more effective and offer a wider view of the consumer base as a whole. We use collaborative work style so when new names or faces are introduced into your Moxie process, know it’s because we know they will add exactly what’s needed to the task at hand.

YOU CAN EXPECT TO:

– Receive professional level creative marketing communication services that meet your needs.
– Receive accurate and easily understood information about available creative and implementation options.
– Know in advance the services that will be provided, the expected cost, and payment options.
– Have privacy and con dentiality for your marketing information, subject to state and federal laws.
– Benefit from partnering collaboratively with a specialized communication team while paying only for specialized services tailored for you.

YOU HAVE THE RESPONSIBILITY TO:

– Tell your agency about your strategic business goals, your industry and product or service. – Supply as much time and the decisions needed to advance your work on schedule.
– Be receptive to new ideas and ask questions about your agency’s recommended approach. – Have realistic expectations and avoid demanding instant ‘marketing miracles’.
– Pay promptly as agreed for services and out-of-pocket costs.

A year from now you will wish you had started today.

What are you waiting for?

Boost Sales by knowing how and where to capture your audience’s attention.

Meet them where they are

The Challenge with today’s society is that people are on the go.  Meet your audience where they are, offer them a solution, nurture the relationship.

Let's get Technical

While we’re all about the warm fuzzier, we’re also about the hard data.  Measure twice, cut once is what we were always taught growing up.  We’ve apply it to our marketing tactics as well.  We market for results.  Can’t see why you would pay for anything else.

Act and React

That part about being as fluid as the wine, we meant it.  People groups are ever evolving.  To keep pace, we must be too.  We keep our heads in the data but also keep our hearts with the people – mapping responses help us measure and shift your marketing initiatives to keep you constantly relevant.

I'm Ready

Let's do this.