THE CLIENT

The Parker County Sheriff’s Posse Frontier Days Rodeo has been an annual tradition since 1947.  Professional cowboys and cowgirls come from all over the world to compete in this rodeo.  Since it’s induction, the PCSP Frontier Days Rodeo has grown to include multiple events, concerts, and parades.  

SERVICES

Art Direction – Consulting on the program layout

Graphic Design – The Moxie Room’s designers designed the cover, ads, and layout of the program.  They also designed posters for the X-treme Bull Riding and the PCSP Frontier Days Rodeo.

“I have dealt with the ladies at The Moxie Room for the last few years, they have designed our Rodeo program and posters, let me tell you, if you need a group to make your life easy during this process then they are YOUR ONLY CHOICE! They have great design ideas and they get your job done on schedule, they are a pleasure to work with.”

– Doug Leeper, PCSP Rodeo Committee

WE RESEARCHED

What makes the PCSP so unique is their history.  The PCSP was started in 1947 and still embodies the old western way of rodeo.  We looked through all of their past programs to gain an understanding of the artistic and vintage look that is PCSP.  We seamlessly blended the past with the present through our design of the program.

WE MADE A PLAN

The program is a 120 page book that guides fans through the entire event.  We made the program easy to navigate and follow while also adding visual appeal. Thousands of rodeo fans picked up a copy of the program throughout rodeo week.

WE TOOK ACTION

After we researched the history of the PCSP, we took our newfound knowledge and we created the cover. We edited newer photos to make them look like photos from history books and then we used some photos that really do deserve a place in the history books. We used western colors such as turquoise and red throughout the book for pops of color and created page layouts that would best serve the advertisers.

GOALS ACCOMPLISHED

Designed a program to embody both the past history and present endeavors of the Parker County Sheriff’s Posse Frontier Days Rodeo.  Everyone who attended the PCSP Frontier Days Rodeo was welcomed with a beautiful program that many took home for a keepsake.  

WANT RESULTS LIKE THESE?

VIEW ALL WORK