Brennan Vineyards is a well-known Texas winery located in Moxie’s hometown of Comanche, Texas. They boast award winning wines and knowledgeable staff.
Moxie is the Agency of Record for Brennan Vineyards
A wine pairing guide for Wine Club members. Meant to provide an added value to their Holiday club shipments and highlight some delicious pairings to grace their tables.
We challenged The Moxie Room team to create a keepsake piece that highlighted our wine club curation for the quarter and added value for our club members. They not only successfully created a beautiful piece but they also beautifully captured the beauty of this season on our homestead vineyard. We can always count on the Moxie team to take our ideas and turn them into an end product that’s beyond our expectations.
-Rebecca Conley, Director of Operations, Brennan Vineyards
What could we do to make this different than any other pairing guide you’d come across? How could we celebrate all things Brennan while giving club members something they will actually use? Those are the questions we set out to answer. The results: we kept it personal.
WE MADE A PLAN
We kept it personal and practical. The photoshoot was staged on the grounds of Brennan Vineyards and coincided with the dates of an annual wine tour. All the food and wine you see in the images weren’t just props – it was all consumed by tour attendees. We wanted to ensure it truly was delectable before we promoted it to the masses.
WE TOOK ACTION
After the family recipes were cooked and the photos from the shoot were edited, we set out to great a pairing guide that would draw people in. We used rich colors found in the food, captured candid dialog about the recipes, and highlighted the wines in pure form to create a lovely finished product!
Each member of the Brennan Vineyards wine club was welcomed into the Holiday season with a beautiful pairing guide that accompanied the wines they received in their shipment. Brennan became even more a part of each Holiday table with these family recipes and perfect pairings.