4.0 Cellars is a tasting room nestled in the wine country of Texas. They seek to give presence for Brennan Vineyards, Lost Oak Winery, and McPherson Cellars in Fredericksburg. Their business varies dramatically from the majority of the other wineries in the area as they do not make any wine on the premises but rather, they offer a place where visitors can come taste true, Texas wines that are made elsewhere in the state by 3 well revered wineries.
We are the Agency of Record for 4.0 Cellars.
Some of the key services we perform for them:
– Marketing Strategy and Implementation
– Social Media Strategy and Implementation
– Collateral Design
– Newsletter Design
We set out to help establish 4.0 Cellars as a must-see destination in the Texas Wine Country.
Given the uniqueness of what 4.0 Cellars does, it’s a bit of a pioneer in the Texas wine industry. This has left the door wide open for continued innovation in a somewhat saturated market. Appealing to wine enthusiasts through both their wine club offerings and their unique tasting experiences, we feel 4.0 Cellars will see continued success.
WE KEEP IT STRATEGIC
We specialize in targeted marketing and 4.0 Cellars is a prime example of how this can be successful. The messaging output for them stays clean, simple, and inviting and targeted to their desired market. With Fredericksburg already being a wine destination, we work within the flow of tourism and make sure 4.0 Cellars ranks at the top of every “must visit” list as travelers do their research.
WE CONTINUALLY TAKE ACTION
Sometimes your market is a moving target. In 4.0 Cellars’ case, fluctuating availability of wines from 3 different wineries, tourism drives, poor traveling weather, and competitors are variables that we always have to take into consideration. While their messaging stays consistent, our approach to how we reach their market shifts as it needs to. We stay in close contact with all of our clients to make sure we aren’t sticking to a plan in the name of consistency if we need to make some changes. It’s an evolving process… and we love it.
Thus far, 4.0 Cellars has seen immense growth in their social followings as well as within their wine club and foot traffic numbers. They’ve recently broken their all time weekly sales record three times over within the span of 6 weeks. Their branding is immediately recognizable and they are seeing consistent visitors returning to their campus for special events.